First live action shoot!!!This Video was Co-directed by myself and Dan Tyler. We come up with the simple concept of getting the public to reveal their fear to a camera. We used the song lyrics “when was the last time you did something for the first time” as our ethos in hope of attracting a diverse mix of people. We shot all the footage including Scarlette Fevers performance in one day in a park in Southampton. We received an overwhelming response from the public and despite having all the elements against us we managed produce a finished product both us and the record label were very pleased with.